Company
Brand
How to write our names, use the mark, and match the visual identity. Use the assets as provided; do not alter or animate the mark.
§ 01
Names
| Write | Meaning | Not |
|---|---|---|
| IDOP | The file format, and the ecosystem | Idop, iDOP, I.D.O.P. |
| IDOP LABS | The company | IDOP Labs, Idoplabs |
| IDOP Cloud | The web platform | IDOP cloud, the IDOP |
| .idop | The file extension | .IDOP |
| an IDOP document | A file in the format | an IDOP, an idop file |
§ 02
Mark and wordmark
Three sculpted forms drawn in fine contour lines. The wordmark is set in Unbounded SemiBold.
IDOPLABSIDOPLABS
Leave clear space around the mark at least half its height. Do not recolour, rotate, outline or place it on busy images.
§ 03
Colour
Mostly paper and ink, structured by hairlines. Cobalt is for action; signal is for data.
Paper
#F5F4F0
Page background
Ink
#121418
Headings, primary actions
Graphite
#2A2E35
Body text
Hairline
#DCD9D1
Rules and borders
Cobalt
#2443C4
Links, focus, one call to action
Signal
#B35F12
Data and annotation
§ 04
Type
Interface and headings
IBM Plex Sans
Long-form reading
Newsreader
Code and paths
IBM Plex Mono
Wordmark only
UNBOUNDED
All four are open-source typefaces under the SIL Open Font License.